Richard Cox maintains a schedule of hairstyling, educating, traveling and community service that is, at the very least impressive. Although he owns and operates two of the busiest salons in the U.S. and consults all over the country for day spas, Richard makes time to serve 30 to 35 clients per day, six or seven days a week, with bookings every 15-30 minutes. Even with this heavy schedule, he wraps all of his own perms and performs all color services in addition to cutting and styling every client.

         When he's not behind the chair, Richard is most likely out of town, sometimes even out of the country. He has traveled to conduct training’s throughout the United States, Europe and the Orient. An expert in clipper, razor and scissor cutting, Richard teaches these technical procedures as well as the latest techniques in penning and coloring. A dynamic public speaker with 20 years of experience as an auctioneer, Richard keeps his audiences entertained while he provides valuable technical and management tools.

          Richard is a proven expert in retail sales, building and retaining clientele, and motivational techniques for personal and professional fulfillment. He shares his vast experience in these areas and relays information about the important role Joico International has played in his success. In fact, Richard is one of Joico's busiest and most sought-after educators. His down-to-earth presentation style and simple, practical and effective business tips combine to make Richard an excellent stage performer and seminar educator.

          A graduate of Vidal Sassoon and other international seminars, Richard's outstanding work has been featured in countless beauty magazines. The publications have also utilized his salon management expertise in feature articles. His involvement in the NCA and other industry organizations has served to heighten the level of professionalism within the salon business. Richard also donates an extraordinary amount of time and effort to community service. He has earned accolades from Easter Seals, cancer research organizations and career-oriented groups such as those from local universities and businesses. Richard is an accomplished businessman and artist whose excellence as a public speaker and educator may be witnessed in Joico events everywhere.
         Richard has also worked for the U.S. Aid Embassy, doing shows called “dressed for success.”  He has a masters in business, and was the director for the Green Door Day Spa for four years, which was the largest day spa in the midwest

A high-touch broker know for his extensive market knowledge and his unmateched devotion to clients, Richard's Success is based almost exclusively on positive referrals. he earns the respect of his cliebts by working tirelessly on their behalf and by always offering them candid advice